ChatGPT or Claude? Ask a better question first
“Should we use ChatGPT or Claude?” We get asked this almost every week, and our answer is always the same. It matters less than you think.
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How to write AI instructions that actually work
A lot of prompting advice is out of date. Tricks that helped a couple of years ago, like telling the AI to “think step by step” or spelling out every instructio
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6 questions before an AI tool gets your customer list
Most people never ask. They sign up, connect the tool to their customer database or upload a spreadsheet, and start using it. The questions come later, usually
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The 4-pile test: map a job before you add AI
Most people add AI to a job the way they’d add a new app. They hand over the whole job. Then it half works, and they decide AI isn’t ready for their business.
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Most of your admin is sorting, not writing
When people picture AI at work, they picture it writing. Emails, posts, quotes. That’s what the chat window is built for, so that’s where most people start.
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An AI roadmap for Australian small business
Most small businesses don’t need a bigger AI plan. They need a shorter one.
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3 documents that get better answers from AI
Your AI isn’t lazy. It knows nothing about your business, so it gives you the average answer for every business.
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How to automate lead follow-up in a small business
The business that replies first usually gets the job. It’s rarely the cheapest or the most experienced one, it’s the one that got back to the person while they
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Is client data safe with AI in Australia?
Client data is safe with AI when you decide what goes in, not when the tool promises it is. The provider’s settings matter, but the rules are yours to write, an
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What to automate first in your small business
Most owners automate the task that annoys them most. It’s almost never the one costing the business the most time.
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How to manage email overload in a small business
It’s 8am, you’ve got 300 unread emails, and three of them need a reply before 10. The whole job is finding those three, and it’s a job you can write down once a
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Stop chasing clients for documents
If you’ve sent a third email asking for the same tax return, you know what document chasing costs. The fix is a specific first request, written once, that your
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Five signs your business has outgrown spreadsheets
Your spreadsheet stopped being a tool a while ago. It’s now the only place your business knows what’s happening, and that’s the problem.
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Keep your business data safe when using AI tools
An AI tool can only see what you give it. That makes keeping your data safe a handful of decisions you make, not a feature you buy.
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Why a green and red AI policy beats a ban
Your team is already using AI at work, whether or not anyone’s asked you. A ban won’t change that, but a one-page policy with two colours will.
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